Your blog is probably one of the 152 Million (or more) websites that use Google Analytics. So how can a tool that is so widely used possibly give you a competitive advantage? In this session, I will show you how to use Google Analytics to gain that competitive edge. You’ll learn how to use Google Analytics to focus on your blogging goals and hold your content and your social media efforts accountable.
Steve Slater (@theSteve_Slater), or Slater to coworkers and clients, is an SEO Specialist at Vivid Image, Inc. in Hutchinson, MN. But don’t let the title fool you, Slater spends his days running PPC campaigns, getting deep into Google Analytics, and optimizing sites for both users and search engines. He has 9 years of sales and marketing experience and he uses that experience to design marketing campaigns that don’t just drive traffic but that also help businesses sell their products and services.